Frito Lay Case Study

Develop A Plan for Implementing the Chosen Alternative Porter’s Generic Business Strategy Cost Leadership Strategy It is a low cost strategy focusing on broad mass market. – Requires good scale facilities, tight cost and overhead controls and cost minimization in selected functional areas like manufacturing cost, marketing, r & d and advertising Reasons for cost reduction:- Learning experience Frito Lay’s is a worldwide leading manufacturer of snack chips and has 8 to 10 top ten famous brand with brand loyalty customers. They have skills and thereby increase the productivity of the labour.Specialisation and division labour Standardization of work may increase productivity by labour. Efficency is the key factor with less training. – Economies of scale Mass production will reduce the cost. As per test market, Frito Lay’s will be serving about 1. 98 million households that are identified as users of snack chips at the area of Minneapolis – St. P aul Metropolitan. As such, – Control of expenses can charge lower price to customer – Low price strategy serves as a barrier of entry to competitors Differentiation Strategy It is pursued when the product can be differentiatedSun Chips Multigrain Snack is a crispy consisting of blend whole wheat, rice, corn and oat flours with lightly salty multigrain taste and slightly sweet aftertaste. Brand loyalty able to create barriers to entry for new entrants Frito Lay’s has good reputable brand name with their other well-known brand and it is difficult for competitors to entry for new entrants due to high cost of marketing. Frito Lay could use their brand name as the key differentiating strategy in attracting new customer 3. Focus Strategy – Focuses on certain segments of the market in selling productsFrito Lay’s target market segment is those who is taking snack but not everyday because of health conscious concerns – Able to focus efforts on specif ic target market segment more efficiently Develop A Plan for Implementing the Chosen Alternative Porter’s Generic Business Strategy Cost Leadership Strategy It is a low cost strategy focusing on broad mass market. – Requires good scale facilities, tight cost and overhead controls and cost minimization in selected functional areas like manufacturing cost, marketing, r & d and advertisingReasons for cost reduction:- Learning experience Frito Lay’s is a worldwide leading manufacturer of snack chips and has 8 to 10 top ten famous brand with brand loyalty customers. They have skills and thereby increase the productivity of the labour. Specialisation and division labour Standardization of work may increase productivity by labour. Efficency is the key factor with less training. – Economies of scale Mass production will reduce the cost. As per test market, Frito Lay’s will be serving about 1. 8 million households that are identified as users of snack chips at the area of Minneapolis – St. Paul Metropolitan. As such, – Control of expenses can charge lower price to customer – Low price strategy serves as a barrier of entry to competitors Differentiation Strategy It is pursued when the product can be differentiated Sun Chips Multigrain Snack is a crispy consisting of blend whole wheat, rice, corn and oat flours with lightly salty multigrain taste and slightly sweet aftertaste.Brand loyalty able to create barriers to entry for new entrants Frito Lay’s has good reputable brand name with their other well-known brand and it is difficult for competitors to entry for new entrants due to high cost of marketing. Frito Lay could use their brand name as the key differentiating strategy in attracting new customer 3. Focus Strategy – Focuses on certain segments of the market in selling products Frito Lay’s target market segment is those who is taking snack but not everyday because of health conscious concer ns – Able to focus efforts on specific target market segment more efficiently Frito Lay Case Study Develop A Plan for Implementing the Chosen Alternative Porter’s Generic Business Strategy Cost Leadership Strategy It is a low cost strategy focusing on broad mass market. – Requires good scale facilities, tight cost and overhead controls and cost minimization in selected functional areas like manufacturing cost, marketing, r & d and advertising Reasons for cost reduction:- Learning experience Frito Lay’s is a worldwide leading manufacturer of snack chips and has 8 to 10 top ten famous brand with brand loyalty customers. They have skills and thereby increase the productivity of the labour.Specialisation and division labour Standardization of work may increase productivity by labour. Efficency is the key factor with less training. – Economies of scale Mass production will reduce the cost. As per test market, Frito Lay’s will be serving about 1. 98 million households that are identified as users of snack chips at the area of Minneapolis – St. P aul Metropolitan. As such, – Control of expenses can charge lower price to customer – Low price strategy serves as a barrier of entry to competitors Differentiation Strategy It is pursued when the product can be differentiatedSun Chips Multigrain Snack is a crispy consisting of blend whole wheat, rice, corn and oat flours with lightly salty multigrain taste and slightly sweet aftertaste. Brand loyalty able to create barriers to entry for new entrants Frito Lay’s has good reputable brand name with their other well-known brand and it is difficult for competitors to entry for new entrants due to high cost of marketing. Frito Lay could use their brand name as the key differentiating strategy in attracting new customer 3. Focus Strategy – Focuses on certain segments of the market in selling productsFrito Lay’s target market segment is those who is taking snack but not everyday because of health conscious concerns – Able to focus efforts on specif ic target market segment more efficiently Develop A Plan for Implementing the Chosen Alternative Porter’s Generic Business Strategy Cost Leadership Strategy It is a low cost strategy focusing on broad mass market. – Requires good scale facilities, tight cost and overhead controls and cost minimization in selected functional areas like manufacturing cost, marketing, r & d and advertisingReasons for cost reduction:- Learning experience Frito Lay’s is a worldwide leading manufacturer of snack chips and has 8 to 10 top ten famous brand with brand loyalty customers. They have skills and thereby increase the productivity of the labour. Specialisation and division labour Standardization of work may increase productivity by labour. Efficency is the key factor with less training. – Economies of scale Mass production will reduce the cost. As per test market, Frito Lay’s will be serving about 1. 8 million households that are identified as users of snack chips at the area of Minneapolis – St. Paul Metropolitan. As such, – Control of expenses can charge lower price to customer – Low price strategy serves as a barrier of entry to competitors Differentiation Strategy It is pursued when the product can be differentiated Sun Chips Multigrain Snack is a crispy consisting of blend whole wheat, rice, corn and oat flours with lightly salty multigrain taste and slightly sweet aftertaste.Brand loyalty able to create barriers to entry for new entrants Frito Lay’s has good reputable brand name with their other well-known brand and it is difficult for competitors to entry for new entrants due to high cost of marketing. Frito Lay could use their brand name as the key differentiating strategy in attracting new customer 3. Focus Strategy – Focuses on certain segments of the market in selling products Frito Lay’s target market segment is those who is taking snack but not everyday because of health conscious concer ns – Able to focus efforts on specific target market segment more efficiently

Night World : Huntress Chapter 8

I can't lose this fight. Suddenly that was the only thought in Jez's mind. She couldn't afford to be hurt or scared-or stupid. There was too much riding on it. And since Morgead had the advantages of telepathy and strength on her at the moment, she was going to have to come up with some clever way to beat him. It only took a moment to come up with a plan. And then Jez was carrying it out, every ounce of her concentration focused on tricking him. She stopped backing up and took a step sideways, deliberately putting herself in a position where she could make only a clumsy block. Then she gave him an opening, holding her stick awkwardly, its tip toward him but drooping too far down. You see-it's my elbow, she thought to him, knowing he couldn't hear her, but willing him to take the bait. My elbow hurts too much; I'm distracted; the stick is no longer an extension of me. My right side is unprotected. She was as good at it as any mother bird who pretends to have a broken wing to lure a predator away from her nest. And she could see the flash of triumph in Morgead's eyes. That's it; don't waste time injuring me anymore †¦ come in for the kill. He was doing it. He'd stopped trying to get her into a corner. With his handsome face intent, his eyes narrowed in concentration, he was maneuvering for a single decisive strike; a takedown to end the combat. But as he raised his fighting stick to make it, Jez pulled her own stick back as if she were afraid to block, afraid of the jarring contact. This was the moment. If he caught on now, if he realized why she was positioning her stick this way, he'd never make the move she wanted him to. He'd go back to disarming her. I'm too hurt to block properly; my arm's too weak to raise, she thought, letting her shoulders droop and her body sway tiredly. It wasn't hard to pretend. The pain in various parts of her body was real enough, and if she let herself feel it, it was very nearly disabling. Morgead fell for it. He made the strike she wanted; straight down. At that instant Jez slid her leading foot back, shifting just out of range. His stick whistled by her nose-missing. And then, before he could raise it again, while he was unguarded, Jez lunged. She put all the power of her body behind it, all her strength, slipping in between Morgead's arms and driving the stick to his midsection. The air in his lungs exploded out in a harsh gasp and he doubled over. Jez didn't hesitate. She had to finish him instantly, because in a second he would be fully recovered. By the time he was completely bent over she was already whipping her stick out and around to strike him behind the knee. Again, she put her whole weight behind the blow, following through to scoop him onto his back. Morgead landed with a thud. Before he could move, Jez snap-kicked hard, catching his wrist and knocking his stick away. It clattered across the floor, oak on oak. Then she held the pointed end of her own stick to his throat â€Å"Yield or die,† she said breathlessly, and smiled. Morgead glared up at her. He was even more breathless than she was, but there was nothing like surrender in those green eyes. He was mad. â€Å"You tricked me!† â€Å"All's fair.† He just looked at her balefully from under the disordered hair that fell across his forehead. He was sprawled flat, long legs stretched out, arms flung to either side, with the tip of the snakewood fighting stick resting snugly in the pale hollow of his throat. He was completely at her mercy-or at least that was how it seemed. Jez knew him better. She knew that he never gave up, and that when he wasn't too mad to think, he was as smart as she was. And as sneaky. Right now the helpless act was about as sincere as her wounded bird routine. So she was ready when he threw another blast of Power at her. She saw his pupils dilate like a cat's about to pounce, and she braced herself, shifting the stick minutely to push into his collarbone as she leaned forward. The energy smashed into her. She could almost see it now, with the sixth sense that was part of her vampire heritage. It was like the downrush of a nuclear cloud, the part that went flowing along the ground, destroying everything in its path, spreading in a circle from the point of impact. It seemed to be faintly green, the color of Morgead's eyes. And it packed quite a punch. Jez gritted her teeth and hung on to the fighting stick, keeping it in place, letting the Power wash through her. It blew her hair back to stream in a hot wind and it seemed to last forever. But finally it was over, and she was tingling with pain, with a metallic feeling in her teeth. And Morgead was still trapped. He hissed at her, an amazingly reptilian sound. â€Å"Got anything else?† Jez said, grinning down at him with narrowed eyes. Every bruise on her body hurt afresh in the aftermath of the blast-but she wasn't going to let him see that. â€Å"No? I didn't think so.† Morgead's upper lip lifted. â€Å"Drop dead, Jezebel.† Nobody was allowed to use her full name. â€Å"You first, Morgy,† she suggested, and leaned harder on the stick. The green eyes were beautifully luminous now, with sheer anger and hatred. â€Å"So kill me,† he said nastily. â€Å"Morgead-â€Å" â€Å"It's the only way you're going to win. Otherwise I'm just going to lie here and wait to recharge. And when I've got enough Power I'll hit you again.† â€Å"You never know when it's over, do you?† ‘It's never over.† Jez bit down on a rush of fury and exasperation. ‘I didn't want to have to do this,† she snarled, â€Å"but I will.† She didn't kill him. Instead, she hurt him. She grabbed his wrist and locked it, with her hand holding his and her stick on top of his wrist. She could use leverage here to cause severe pain- or to break the bone. â€Å"Give up, Morgead.† â€Å"Bite me.† â€Å"I'm going to break your wrist.† ‘Tine. I hope you enjoy it.† He kept glaring. Like a little kid threatening to play on the freeway, Jez thought, and suddenly, inexplicably she was almost overcome by laughter. She choked it back. She didn't want to break his wrist. But she knew she had to. And she had to do it soon, before he regenerated enough Power to hit her again. She couldn't take another of those blasts. â€Å"Morgead, give!† She put enough pressure on his wrist that it really hurt. He gave her the evil eye through dark lashes. â€Å"You're so stubborn!† Jez put on more pressure. She could tell it was hurting him. It was hurting her to keep the steady pressure up. Shooting stars of pain were zinging in her elbow. Jez's heart was beating hard and her muscles were beginning to tremble with fatigue. This was much more difficult for both of them than a clean break would have been. And he was a vampire- his wrist would heal in a few days. She wouldn't be injuring him permanently. I have to do it, she told herself. She tensed her muscles- And Morgead took a little quick breath, an indrawn hiss of pain. For just an instant his green eyes lost their gemlike clarity, unfocusing a bit as he winced. Jez let go of his wrist and collapsed to sit beside him, breathing hard. You are so stupid, her mind told her. She shook her hair out and shut her eyes, trying to deal with the fury. Beside her, Morgead sat up. â€Å"What are you doing?† â€Å"I don't know!† Jez snarled without opening her eyes. Being weak and idiotic, she answered herself. She didn't even know why she couldn't go through with it. She killed vampires-and less obnoxious ones than Morgead-all the time. â€Å"I didn't yield,† Morgead said. His voice was flat and dangerous. â€Å"So it's not over.† ‘Tine, blast me.† Tm going to.† â€Å"So do it.† â€Å"What, you like it so much?† Jez snapped. She grabbed her stick off the ground and turned to look at him for the first time since she'd sat down. â€Å"Yeah, I love it, Morgead! I'm crazy about pain! So do it, and then I'm going to hit you over your thick head so hard you won't wake up until next week!† She might have said more, but the look in his eyes stopped her. He was staring at her intently, not simply belligerently as she'd imagined. His green eyes were narrow and searching. â€Å"You're just crazy period,† he said, sitting back, his gaze still probing. In a different tone he said softly, â€Å"So why didn't you do it?† Jez lifted her shoulders and dropped them. There was a pit of anger and misery in her stomach. ‘I suppose because then I'd have to break every bone in your body, you jerk. You'd never give up, not with that new power you've got.† â€Å"I could teach it to you. The others aren't strong enough to learn it, but you are.† That forced a short laugh out of Jez. â€Å"Yeah, right.† She shut her eyes briefly, wondering what Morgead would say if she were to tell him why she could never learn it. He'd squash me like a bug, she thought, and laughed again. â€Å"You laugh weird, Jez.† â€Å"I have a twisted sense of humor.† She looked at him, blinking wetness out of her lashes. Where had that come from? There must be something in her eye. â€Å"So. Want to start this fight again?† He was staring at her hand gripping the snakewood stick. Jez tried to keep that hand steady, but she could feel the fine tremors in the muscles. She took a deep breath and clenched her teeth, making her gaze challenging. I can fight again. I can do it because I have to, and this time I won't let any stupid sympathy get in the way of beating him. I have to win. Everything depends on it. Morgead looked back at her face. â€Å"No,† he said abruptly. â€Å"We don't have to do it again. I yield.† Jez bunked in shock. It was the last thing she'd expected. Morgead's expression was cold and unreadable. Jez got mad. â€Å"Why?† she blazed at him. â€Å"Because I'm tired? Because you don't think I can take you?† She whipped the stick up, ready to split his stupid skull. â€Å"Because you're crazy!† Morgead yelled. â€Å"And because-† He stopped dead, looked furious. Then he said curtly, â€Å"Because you won fair the first time.† Jez stared at him. Slowly she lowered the stick. Morgead's expression was still distinctly unfriendly. But he'd just made an almost unbelievable admission. â€Å"You just don't want me to whop you anymore,† she said. He gave her a sideways look that would kill pigeons in midair. Jez let out her breath. Her heart was just beginning to settle down and relief was spreading through her. I did it I really did it. I'm not going to die today. â€Å"So it's over,† she said. â€Å"I'm back in.† â€Å"You're leader,† Morgead said sourly. â€Å"Enjoy it, because I'm going to be right behind you every step, just waiting for my chance.† â€Å"I wouldn't expect anything else,† Jez said. Then she blinked. â€Å"What are you doing?† â€Å"What do you think?† His face set, his eyes on the far wall, Morgead was tugging his shirt away from his neck, and leaning his head back. â€Å"I have no idea-† Then Jez realized. She went cold to the tips of her fingers. I didn't think. I should have remembered, but I didn't, and I didn't plan for this†¦. â€Å"Blood in, blood out,† Morgead said shortly. Why didn't I remember? Panic was stirring inside Jez. She couldn't see any way to get out of it. For human gangs â€Å"blood in, blood out† meant you got beat up when you were jumped in, and you didn't leave until you were dead. But for vampire gangs†¦ I can't bite him. The most frightening thing was that something inside her wanted to do it. Her entire skin was tingling, and it suddenly seemed as if it was only yesterday that she'd had her last blood meal. She could remember exactly how it felt, sinking her teeth into smooth skin, piercing it easily, feeling the warm flow start. And Morgead's blood would be dark and sweet and powerful. Vampire blood wasn't life-sustaining like human blood, but it was rich with the hidden promise of the Night World. And Morgead was one of the strongest vampires she'd ever met. His blood would be full of the mastery of that new attack, full of raw, vital young energy. But I don't drink blood. I'm not a vampire! Not anymore. Jez was trembling in shock. In the entire year since she'd stopped drinking blood, she'd never been so tempted. She had no idea why it had come on like this now, but it was almost out of her control. She pressed her tongue against one sharpening canine, trying to restrain it, trying to get some relief from the stress. Her upper and lower jaws were aching fiercely. I can't. It's unthinkable. If I do it once, I'll never be able to stop. I'll become-what I was back then. I'll be lost I can't-but I have to. I need to get back in the gang. Morgead was staring at her. â€Å"Now what's wrong with you?† â€Å"I. . .† Jez was dizzy with fear and longing and the sense of danger. She couldn't see any way out†¦. And then she saw it. â€Å"Here,† she said, unbuttoning the collar of her shirt. â€Å"You bite me.† â€Å"What?† ‘It satisfies the requirement. Blood has to be spilled. And it's the leader who does it† ‘You're the leader, idiot.† â€Å"Not until I'm back in the gang. And I'm not back in the gang until blood is spilled.† He was staring at her, his eyes hard and demanding and not amused at all. â€Å"Jez†¦ that's ridiculous. Why?† He was too smart. She didn't dare let him keep thinking about it. â€Å"Because I think it's the proper procedure. And because-I overfed last night. I don't want anymore.† She stared straight into his eyes, not allowing a muscle to quiver. Trying to force her version of the truth into his brain. Morgead blinked and looked away. Jez allowed herself to relax minutely. She had one advantage over Morgead; there was no way he could even imagine her real motives. She just hoped he wouldn't discern the human flavor to her blood. ‘If you won't tell me, I give up.† He shrugged. â€Å"So, fine. If that's the way you want it†¦Ã¢â‚¬  â€Å"It is.† â€Å"Whatever.† He turned back to her and reached for her shoulders. A new shock rocked Jez. Morgead never hesitated once he made up his mind, but this was a little unnerving. His grip was a bit too firm and authoritative; Jez felt out of control. And how am I going to shield myself? she thought wildly, clamping down on a new wave of fear. He's already a powerful telepath and sharing blood increases rapport How am I supposed to block that-? Everything was happening too fast; she didn't have time to plan or think. All she could do was try not to panic as Morgead drew her close. Jerk†¦ he's had too much experience at this, part of her thought furiously. At subduing any kind of prey. At gentling scared girls-human girls. He was holding her lightly and precisely; he was tilting her chin back. Jez shut her eyes and tried to blank her mind. And now she could feel the warmth of his face near her skin; she could feel his breath on her throat. She knew his canine teeth were extending, lengthening, thinning to needle points. She tried to control her breathing. She felt a swathe of warmth as he licked her throat once, and then a pain that made her own teeth ache. His teeth had pierced her skin, sharp as obsidian. Then the release of blood flowing. Her life, spilling out The instinctive twinge of fear Jez felt had nothing to do with him invading her mind. No vampire liked to make this kind of submission. Letting someone drink your blood meant you were weaker, it meant you were willingly making yourself prey. Everything inside Jez protested at just relaxing and letting Morgead do this. And maybe that was the answer, she thought suddenly. A wall of turmoil to cover her thoughts. Pretend to be too agitated to let him make contact. †¦ But his lips were surprisingly soft on her throat, and the pain was gone, and he was holding her more like a lover than like a predator. She could feel his mind all around her, strong, demanding. He wasn't trying to hurt her. He was trying to make it not-terrible for her. But I want it to be terrible. I don't want to feel like this†¦. It didn't matter. She felt as if she were being pulled by a swift current, dragged and tumbled into some place she had never been before. Sparkling lights danced behind her closed eyelids. Electricity crackled through her body. And then she felt his mouth moving gently on her throat, and the world fell away†¦.

Procedural criminal laws of Hungary Research Paper

Procedural criminal laws of Hungary - Research Paper Example ather, the victory of the law is in getting people aware of the punishments prescribed in the law and getting people to wage away from the law (Graves et al, 2002). It is in this end that there are various mechanisms in place in the provisions of the law in ensuring that the rights of people are not unfairly abused. In Hungary, the Criminal Procedure Law is one of such provisions that ensure that all people who are accused in one way or the other are given fair representation before the law for them to be taken through the whole execution of the definition of the law. A criminal procedure law may be defined in the context of Hungary as a sovereign country as â€Å"safeguards against the indiscriminate application of criminal laws and the wanton treatment of suspected criminals† (Farlex, 2012). Subsequently, the criminal procedure law may be seen as a series of provisions that clearly defines the processes that an accused person should be taken through so as to ensure that he or she is not wrongly charged. To this end, the criminal procedure law makes justice available to all populace of Hungary as a State. Hungary as a nation has seen different stages of its criminal procedure law. The first of such criminal procedure law was the Criminal Procedure Act XXXIII of 1886; which was followed by the first socialist Criminal Procedure Act III of 1951; before two consecutive acts came into existence during the periods of socialism, which were the Law Decree 8 of 1962, and the one which is presently in force Act I of 1973 (Herke, 2004). All these c hanges have come about in a bid to making the adjudication of justice to the citizenry better and improved. Generally, the criminal law of Hungary seeks to explain and define what a crime is. It also seeks to define the appropriate sanctions that should go with various acts of crime. But as indicated earlier, the mere fact that the law mentions an act to be criminal does not mean that once a person is found indulging in the act,

Strategic human resource management Essay Example | Topics and Well Written Essays - 3250 words

Strategic human resource management - Essay Example Strategic human resource management ensures that human resource management aligns human resource goals with overall business objectives. The force behind strategic human resource management is the growing need for firms to align their human resource strategies with the general business structure of overall goals In the contemporary market characterised with intense competition, most organisations have diverted from conventional perception of human resource as passive resource that can be manipulated to get things done. Organisations now understand the importance of human resource in the competition-plagued market and treat their workforce as crucial source of competitive advantage. Many firms have realized that there is likely to be no organisation in absence of employees. Human resource practices are thus perceived to be geared towards supporting overall objectives of the firm. This paper explores strategic human resource management of Burger King in Vietnam. Company Background Burg er King, often referred to as BK, is a multinational corporation headquartered in Florida, United States. Burger King’s roots can be traced back to Insta-Burger King, a restaurant chain in Florida founded in 1953. When Insta-Burger King was riddled with financial problems in 1954, David Edgerton and James McLamore, Miami-based franchisees, purchased the restaurant and gave it the now popular name, Burger King. The company has changed ownership severally since then with present owners focusing on restructuring to restore the company’s glory. By 2012, the company had approximately 12,700 outlets located in 73 nations. Burger King has basically relied on franchise business approach to grow globally and seek presence in many parts of the world. Burger King’s licensing of franchises differs from one location to another and depends on regions. Some franchises are categorised as master franchises and are mandated to sell the company’s sub-licenses. The companyâ €™s rapport with its franchises has never been smooth, leading to occasional legal challenges (Phi, 2012). Burger King became interested in Vietnam market in 2011 when the company collaborated with IPP/Blue Kite Vietnam. The company proceeded to establish its initial restaurant in Vietnam in 2012. Vietnam is perceived to be one of the most crucial markets for the company in Asia-Pacific (Phi, 2012). Through franchising, Burger King engaged with IPP group/BKV to ensure faster growth of the company in Vietnam (Phi, 2012). BKV in the strategic partnership was seen as a potential contributor in many crucial areas of the company. BKV was anticipated to provide employee training and development, finding strategic locations, and marketing of Burger King Brand among other roles. On the other hand, Burger king would ensure organisational as well as structural advancement while at the same time providing proficiency and assistance on its global operating system (Phi, 2012). Strategic Huma n Resource Management of Burger King in Vietnam The contemporary market is increasingly becoming competitive and consumer behaviour is also becoming very sophisticated. As such, firms which operate internationally are faced with the challenge competing on global scale. International human resource managers are tasked with the daunting role of developing workforce teams that can work in diverse business environments (Armstrong & Baron, 2002). In order to counter the growing global challenges in international business arena, strategic international human resource management is inevitable. Strategic international human resource management (SIHRM) can be referred to as the process whereby an international firm strategise on how to create and implement business policies and traditions for effectively managing its workforce on global scale(Armstrong, 2008). Strategic intern

Red Ball Express Research Paper Example | Topics and Well Written Essays - 1750 words

Red Ball Express - Research Paper Example In comparison to such scenarios of war from the past, the modern way of warfare is quite different in terms of dimension and pace. In today’s time, due to automated and mechanized forces, long distances can be crossed at a velocity that could previously not be perceived by the best war leaders of the old era. With the invention of automated and mechanized armed forces, expedite transportation became possible. However, along with this speed of transportation, a new requirement developed. Inventing new, highly capable fuels in abundant amounts was now required to sufficiently maintain and run these engines of mechanized war equipment. Further comparison of the ancient times of warfare to the modern day situation illustrates that previously the armies had to keep sufficient supplies of goods like barley, hay and oats for the long distances that had to be covered. This has now been replaced by the need to ensure supply of energy sources like petroleum, oil and other lubricants, PO L, which constitutes the ‘modern-day’ need of the United States army. The older techniques of warfare started to fade and the army started the usage of vehicles and trucks in warfare since the year 1911. The Red Ball Express was a creation during the period of the Second World War for the management of the supplies during the war. There were many underlying reasons that led to the formation of the Red Ball Express and then to its discontinuation (Anders 2011). In the year 1918, on November 15th, the Third Army was formed and because of its efficient working and success in its operations, it was given the authority of handling the functioning and working of the Red Ball Express. They had the power to control the posting of the units of the Red Ball Express according to their decisions. Following its formation, the Third Army was given a high command with regard to all the army decisions during the periods of wars. The Third Army played an active role in the Second World War; it trained armed forces for the purpose of the war. Its success was indicated by the victory of the army against the Nazis of Germany (Province 2011). The Third Army was inactivated from duties of war and the army was given administrative duties in the year 1947. It was completely abolished in the year 1973. However, an insight of history shows that on 3rd December, 1982, an official function was done at Fort McPherson to officially announce the same status of the Third Army as before. Third U.S. Army was activated again. The army was to be regulated by Lt. Gen. M. Collier Ross. High profile army personnel were present at the occasion (Pike 2011). Keeping in mind the overall aspects that gave birth to mechanized and fast paced wars, it can be said that World War II was the first war which utilized all the technological innovations and modern warfare techniques. Due to exceptionally high consumption of POL, throughout the war the demand remained sky high in most of the countries of the world. TORCH, an operation that initiated in North Africa was a very small scale project but still its requirements of fuel were as high as ten million gallons. â€Å"Blitz†, which was basically a 5 gallon container, was manufactured by Allied logistics, and these were brought to use. Not only this, a number of oil tankers, trucks and pipelines that carried oil were utilized to meet the increasing oil demands. These preparations were basically for the

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CHAUTAUQUA - Essay Example This is a goal, which a first year engineering student should develop although long term (DiLaura 07). Consequently, having a family should also be a goal of a student, as every moral life requires a family. A goal map than can be used to accomplish the above goals includes scoring satisfactory grades in the engineering collage from all the exams. This entails developing proficient qualities of listening and understanding, taking notes and being active in class. Good grades guarantee a degree in engineering after which I seek for an outstanding engineering job (DiLaura 05). With full experience after working in another firm, running, my engineering firm is not a difficult task. Over the past two years, there are various goals; I have achieved; first, I succeeded in securing a chance in the engineering collage. This is a marvelous achievement considering my background. Consequently, I have attended varied classes on computer studies to impart skills later applicable in life. Students who dodge their classes opting to other activities have goals but at the same time have detractors. The student, therefore, follows other people’s goals instead of his own goals (DiLaura 12). In conclusion, goal setting is a step in realizing any success. Lack of commitment often forces people to abolish their goals, which is a wrong step in life. It is, therefore, noteworthy that students focus on their goals for success. DiLaura, David. Being smart is not enough, Chautauquas for first year engineering students. New York, NY: Civil, Environmental and Architectural Engineering Department of The College of Engineering and Applied Science in The University of Colorado at Boulder, 1998.

St. Catherine of Sienna Essay Example | Topics and Well Written Essays - 500 words

St. Catherine of Sienna - Essay Example Catherine was the youngest of the 25 children of Giacomo and Lapa. While Catherine was growing up, she suddenly had a vision while she was walking home with her brother from a visit to the home of her married sister. Catherine saw in the sky a vision of Jesus Christ seated with the apostles Peter, Paul ,and John. After having experienced this vision, Catherine decided to devout her life to prayer and solitude. Her father, Giacomo, took notice of the child’s love for prayer and gave her a special room in their house where she could spend time for meditation and prayer. By the time that she was twelve, her mother kept reminding her to pay attention to her appearance so that she would be able to attract the right man to be her husband. At first, Catherine obeyed but declared later on that she would not marry. In spite of her family’s attempts to convince Catherine to change her mind, her father finally gave up and allowed his child to continue devoting herself to prayer, m editation and fasting. At the age of 18, Catherine was allowed to wear the black habit of a Dominican tertiary. She did not speak to many people except to her confessor and the only place she visited was the nearby church of St. Dominic. It was only after her last vision of Christ that Catherine went out of her room and began to mingle with the people around her. As a Dominican tertiary, she helped the sick and started to attract a good number of followers.

The world lay spread before me (Vol.I, chapter xix). How does Dickens Essay

The world lay spread before me (Vol.I, chapter xix). How does Dickens use narrative to explore the idea of great expectations in his novel - Essay Example These words carry great expectations, doubts, apprehensions, excitement, and anxiety. Charles Dickens drew on some of his own childhood perceptions with Pip as the narrator. Pip’s education and development takes place through adversity as he discovers the true nature of his great expectations. The adversities come in the form of intriguing incidents, which changed Pip’s life from that of an orphan to a rich man. He abandons his humble origins to begin a new life as a gentle man in London. Each incident, starting from a terrifying encounter with an escaped convict in a graveyard, summons to meet Miss Havisham whose clock of life has stopped, to the meeting with Estella, the beautiful but spiteful ward of Miss Havisham, and the sudden generosity of an unknown benefactor – all of these touch Pip’s life and give rise to great expectations within him. Pip had grown up an orphan in harsh conditions and difficult situations. He does a good turn for an escaped convict (as much out of fear as out of charity). This act of kindness is the beginning of his transition. He then finds himself going up the socio-economic ladder all the while enjoying great expectations with the help of an unknown benefactor. Pip receives great expectations as a reward for his act of charity. His life takes a turn when he is given a huge sum of money, which takes him to London to lead a life of a wealthy man. Dickens uses the narrative to point out that great expectations blind us to reason and gives rise to arrogance. Drawing from his personal experiences, Dickens provides deep insight into the lives and expectations of a society rich in wealth and power. They are far removed from moral values. The simple and hardworking people in the same society during the same era uphold these moral values. Dickens enlightens us with the fact that good and evil will exist in

Eastenders and Coronation Street Essay Example for Free

Eastenders and Coronation Street Essay astenders and Coronation Street deals with these rules by not showing any bad violence, drugs, sexual intercourse, nudity or demonstrations of exorcisms. If any of these are shown they will be justified so much that it is suitable for all ages. This affects the reality of the programme because in some of the storyline situations they cannot fully show the reality of what may happen in real life because they cannot swear for example, and all the things they cannot show are usually in everyday life. Paragraph three There are different principles shown in every episode, from the Eastenders episode we watched issues raised were things like underage drinking, working underage and adultery all these issues are delt with without harming or offending anyone. In the Coronation Street episode issues raised were slander, stalking, teenage depression, abortion and St Georges Day. Again all these issues were raised without insulting people. They couldnt show anything on local elections because it is against the broadcasting code and it may sway peoples decisions on who they are going to vote for. This also makes the reality of the programme not real because at that time of year people are talking about elections but on these programmes they cannot. Paragraph four The two soap operas Eastenders and Coronation Street differ from advertising because BBC1 dont have a commercial breaks in the middle and Coronation Street do they also are sponsored by Cadburys so at the start, the breaks and the end they advertise Cadburys. On BBC1 the viewers pay for the channel to stay up and running, but on ITV they make their money from adverts and advertising different products, and in Coronation Streets instance it is Cadburys. The commercial breaks are limited and regulated so they suit the stereotypical types who watch that certain programme but in soap operas instance all ages watch so there is adverts for all ages. Coronation Street and Eastenders are similar in that both dont show any products, brand names or designs so people are not persuaded to buy one product over another. Paragraph five Conclusion My opinion is that soap operas can never be real because of the regulations they are under, for example swearing and abuse is apart of everyday life even if it is to the minimum. However I dont think people watch them, for the realism of the programme but for the gossip or the melodrama others for the humour or the storylines which may help people with similar situations.

Chiquita Banana Overview Essay Example for Free

Chiquita Banana Overview Essay Chiquita Brands International, Inc. is one of the most important international marketers and distributors of food products derived from bananas, as well as other fruits and healthy snack products. Chiquita Banana revenues for about $3 billion dollars a year and employs more than 21,000 people and operates in about 70 countries worldwide. Chiquita Banana  together with Dole, Del Monte and Fyffes control about 80% of the global banana market. In 1993 the EU created the Common Organization of the Market in Bananas (COMB) to deal with the harsh competition between these companies. They would allow duty free access to the EU but subject to quotas to bananas from the Africa’s, Caribbean and Pacific, while bananas from Latin America were subject to an import tax of 176 Euros per ton and a quota of 2533 t. As an American company we have decided to take advantage of the new treaty restricting Latin American and ACP countries from exporting bananas to the EU. It will not be an easy task because we still have to compete against European banana producers, but we are an established company and we are determined to benefit from this event and gain market share in the European Union. PESTEL analysis for the European Union POLITICAL: †¢The European Union is composed of 28 member states. †¢The EU has created a single market by standardizing laws within the member states. †¢Some of the objectives of creating this union is to create a better flow on the circulation of goods, capital, people and services within the union. Once a good or service is accepted within the union it is protected from customs, taxes and import quotas as long as they remain within the union. †¢Free movement of capital is intended to allow investment of properties between countries, something that could help banana growers since they can look for more fertile land in neighboring countries. †¢The monetary policy is the Eurozone and is governed by the European Central Bank. ECONOMIC: †¢The European Union’s GDP is ranked as number one in the world accounting for $16.58 trillion dollars. †¢Export goods account for $1.687 trillion, some of the main export partners of the European union are: oUS 17.3% China 8.5% Switzerland 7.9% Russia 7.3% Turkey 4.5 % †¢Food, drinks and tobacco account for 5.9% †¢Import of goods account for $2.302 trillion dollars and the main import partners are: China 16.2% Russia 11.9% US 11.5% Switzerland 5.8% Norway 5.6% †¢Food, drinks and tobacco account for 5.2% of import goods. †¢The service sector is the most important one in the EU making up 69% of the GDP followed by the manufacturing industry with 28.4% GDP and agriculture for only 2.3% of GDP †¢The agricultural sector is supported by subsidies from the EU and currently represents 40-50% of the EU’s total spending. SOCIOCULTURAL FACTORS: †¢There is limited data on European children’s fruit intake, but the data shows that the average fruit intake is about 141 g per day. Fruit intake is highest in Austria and Portugal and is the lowest in Iceland and Spain. †¢Girls and women consume more fruits and vegetables and boys and men do, there is no simple explanation to this but it’s believed to be because women in general are more concerned about their weight and keeping a slim fit figure. †¢Children tend to eat less fruit as they age, but it’s the exact opposite with adults. Intake levels increase with age, possibly because income and knowledge increases and one becomes more aware of the benefits of good eating habits. †¢Men once they are married have an increase in fruit intake. Women seem to have an impact on their husband’s fruit intake as well as the variety of fruits eaten. Women tend to handle ‘health-related’ issues more commonly than men so they tend to buy and cook more food than men. †¢Children’s fruit intake levels directly correlate with how much their parents consume. But pressure to eat fruit does not positively affect children’s intake, but it is enhanced when parents are good role-models and encourage them to eat fruits and vegetables. †¢People with self-efficacy tendencies have a higher fruit intake in adults, also people with a high self-esteem tend to eat more fruits and vegetables because they take their health into account. TECHNOLOGICAL: †¢The EU is funding a project for pesticide free fruits and vegetables by removing the threat of fruit flies. Helping farmers meet customers’ demands for safe fruits while being environmentally conscious. oThe project pretend to use an insect attractant to draw insects and pathogens such as: infectious micro-organisms, virus, fungus that cause diseases in fungus. oThis attractant will be applied in the form of an insect trap near plantations to take bugs away from plantations, this will be a long-lasting and biodegradable baiting station. †¢Europe is becoming more conscious about maintaining a cleaner environment, the EU is committed to providing a better future for the next generations. So they specialize on clean energy, from turbines in Germany to solar panels in Spain, and countries across the EU are using natural resources of sustainable energy bringing investment to businesses and citizens. LEGAL: †¢With the birth of the Single European Market in 1993 the Common Market Organization for Bananas was put into effect (COMB). COMB is concerned on the importation, sale and distribution of bananas. †¢A policy was set in motion allowing EU suppliers to export duty free bananas to all EU states. Also quotas were set for African, Caribbean and Pacific countries (ACP) imposing import licenses for a fixed rate of volume of bananas, and limited imports through excessively high tariffs. oA quota of 857,000 tons for duty free access from ACP countries †¢Three types of licenses were issued in order to regulate this quota to ACP countries †¢Third countries that were not considered in the quota are subject to a tariff of Ecu 850 per ton. †¢In order to prevent any loss of income by EU banana producers a compensation of payments for 850,000 tons were granted in case the prices fell below the production costs. ENVIRONMENTAL: †¢Flat-free water chargers are common in some countries in Europe. This does not encourage efficient behavior to households and agriculture according to a report from the European Environment Agency (EEA). †¢The EEA is considering water pricing in the following countries: Croatia, England and wales, France, Germany, Netherlands, Scotland, Serbia, Slovenia and Spain. †¢In most countries, farmers are allowed to use as much water as they want  for a flat rate. By charging the amount of water used in Europe it prognosticated to cut down on water used by agriculture for about 10 – 20 %. This will push farmers to not only cut down on their water consumption but to invest on better irrigation system as well as fixing water leaks. †¢The general population in the European Union seem to support this motion to cut down water overuse, about 84% of the population agree with this principle. Marketing Mix In order to better penetrate the European market we have to better understand our own products, so a marketing mix was created to see what we can offer to the market and this will help us to better oversee our operations in the European market. PRODUCT: Chiquita banana takes pride in their first class bananas. But banana consumption vary from country to country so they have other products to fulfill the change in each countries demand. They always keep in mind the environment and consumer’s health, so they have products that meet these two qualifications, products such as: readymade salads, fruit snacks. An independent survey was conducted about people’s preferences and attitudes about bananas, and the poll indicated that the taste of Chiquita bananas was better than competing brands and people preferred it 2 to 1 to the leading brand. The bananas by Chiquita banana are 100% organic approved and certified by the USDA which means that they adhere to the requirements and meet the organic standards of growing bananas. PRICE: These are the prices for bananas per metric ton for the last few months. Bananas prices vary depending on the location where they are being sold. In France the average price for a kg is about $2.00 dollars. In Spain is about $1.00 per kg. But these prices tend to fluctuate with the seasons as well, and some variables take place to why this happens. One of the reasons is that bananas grow in tropical areas so they need hot weather to grow, but it’s harder to maintain them fresh during summer. PLACE: Chiquita banana sells its products internationally to about 70 countries worldwide. The majority of the products grown come from South America and the Caribbean which are then sent to distribution centers. Europe is the largest consumer and importer of bananas in the world, so this would be the best place for the largest banana producer in the world to invest and tap into this gold mine. In the year 2011 people living in the European Union consumed an estimate of 5 million tons of bananas and about 4.6 million tons were imported. Europe would be the best market to try to penetrate and take market share from. Sweden, UK, Denmark, Finland and Portugal are the main consumers of bananas in Europe (see Appendix A). These are the countries within the EU for Chiquita banana to penetrate first. PROMOTION: The way that Chiquita banana promotes their product is very innovative. They have sticker contests and they encourage people to send drawings for possible logos for their stickers. But their latest promotion is endorsing the charismatic minion characters from the movie Despicable Me, they have even worked on an app game available for apple and droid. The point of this game is to run and get as many bananas as possible without running into any obstacles. There is no record for the increase in sales of Chiquita bananas yet because the game is recent, but it’s safe to say that this gamification strategy will work well for the company. Also, as a part of their promotion they attend school lunches, celebrate major anniversaries and sponsor Olympics. They use the slogan â€Å"quite possibly, The World’s Perfect Food† SWOT Analysis STRENGTHS: †¢Chiquita Banana is number one in the fruit market in the world and sells its products to more than 70 countries worldwide. †¢The company had a $3 billion dollar revenue last year. †¢Its net income is about $405 million dollars. †¢The company is committed to being socially responsible A decade ago they implemented social accountability 8000 which has helped improve their practices to better serve the community. â€Å"SA 8000 provides standards based on national laws, international human rights norms and the conventions of the International Labor Organization. Management system  requirements ensure that these standards are consistently implemented over time, and independent audits and certification help measure progress and identify areas for improvement.† WEAKNESSES: †¢The company has not been able to reach out to consumers in Europe, they had a $2 million profit during the last quarter, better compared to the previews year where there was an $11 million loss. †¢Sales fell 2% from $793 million to $774 million in one year. †¢There was an 18 an article was published of ‘Chiquita secrets revealed’ by the enquirer, where the company had been accused of mistreating workers in Central America, polluting the environment and allowing cocaine to be brought to the US in its ships. OPPORTUNITIES: †¢With the new regulations from 1993 the European market has opened for banana companies that do not belong to the ACP countries and Latin America. †¢Our opportunities go hand in hand with the highest consumers of bananas in the EU. According to appendix A, they are: oSweden UK Denmark Finland Portugal †¢These are the first countries that we must try to focus our internationalization efforts into, since they are the highest consumers of our product. †¢Even with the new regulations by COMB Chiquita banana has no real competition from European banana growers, European countries are not optimal for banana growth. Chiquita banana can bring larger quantities at competing prices. THREATS: †¢Some of the threats come from competing companies like: Dole, Del Monte and Fyffes. †¢The analysis of this figure shows Chiquita’s market share shrinking from 1966 to 1995 and then remaining constant at 25% market share. †¢We can also observe that for the year 2007 Dole Company had a bigger market share than Chiquita. †¢Chiquita has to be attentive of the existing competing brands but also the new incoming brands that are stealing market share from the company. Internationalization Strategy and Viability As already stated before, the European Market is the biggest consumer and importer of bananas. Which is why we are interested in creating an internationalization strategy in order to visualize which cities in the European market target more specifically. There is a map in appendix A portraying the European Countries and an estimate of banana consumption, we can see that the northern countries together with Portugal enjoy eating bananas the most. Then we can see a ranking list with the countries that consume the most bananas in Europe, with Sweden being on top of the list. Chiquita banana Co. gets their product from the countries with a yellow dot. Since these are countries that have hot and humid temperature, adequate for banana growth. This map shows us that that in order for the bananas to be shipped from this countries to the EU they have to be shipped in a boat that has to travel the Atlantic for about 6,000 miles. These bananas are stored and refrigerated. This crossing of the A tlantic takes an average of 5 days and the bananas are refrigerated to a temperature between 13.5 and 15 C stalling ripening. Even though flavor and consistency remain virtually intact, this voyage shortens the shelf life to be 7-10 days. Portugal would be a strategic point for the company’s internationalization strategy. A logistics platform could be set up in Porto, a northern city in Portugal, this way we can kill two birds with one rock. We re-fuel the ships and get them ready for their journey to Sweden (our top priority in terms of distribution) and unload some containers to distribute Portugal’s banana demand. Aside from Portugal the countries with the highest consumption of bananas per capita is in Northern Europe, so another logistic platform would be convenient as a final stop before the final destination in each country. Le Havre, France would be a convenient location since it is south of the UK and it is cheaper to have a distribution center there because the euro is not as strong as the sterling pound. Once we have our logistics platform set up in Le Havre we can make accommodatio ns and agreements with companies and retailers that handle fruits and vegetables belonging to the countries that have the highest banana consumption. We would deliver to the following  terminal or ports: †¢Gothenburg, Sweden †¢Brighton, UK †¢Skagen, Denmark †¢Finland is a little more inaccessible through the Baltic Sea, so we would ship Finland’s required bananas to Gothenburg, Sweden as well. From Sweden we could work another logistic route to get to Finland by truck. †¢Porto, Portugal †¢Le Havre, France CHANCE: Iceland is Europe’s top producer of bananas with their world of the art greenhouse installations, even though they rely on their technology they have to constantly monitor their products and create the proper environment for the bananas. This is where Chiquita banana has an opportunity since they don’t have to worry about creating the right conditions for banana growth, the company looks for a convenient location for banana growth and plants the fruit. This enables the company to worry solely on cropping and shipping. Another advantage that the company has over the biggest European banana producer is that, Chiquita banana can acquire bananas in massive quantities while Iceland’s producers have to create the environment to grow more bananas. This is unless the COMB sets a tighter quota. Incoterm An incoterm is a made up word composed of three words. ‘in’ means international, ‘co’ commerce and ‘term’ means term. Incoterms are used to describe the type of relationship between buyer and supplier and they type of contract they use to deliver and receive a product. POSSIBLE INCOTERMS FOR THE COMPANY As a seller the most optimal incoterm for the company would be to agree with the buyer of working with ‘Ex Works’ since the buyer would have to assume the transportation costs and the risks of brining the goods to their stores. I believe this to be very one sided and not efficient, since in order to maximize profits a business deal has to be long-term. Sooner or later one of  the competing brands could offer our buyers a better agreement and we would be out of business, so I would call this a ‘lose-lose situation’. Another option would be the exact opposite from ‘Ex works’ where the seller mantains most of the obligations and expenses while there is minimum for the buyere. This would be a DDP, here the â€Å"seller is responsible for delivering the goods to the named place in the country of the buyer, and pas all costs in bringing the goods to the destination including import duties and taxes. Seller is not responsible for unloading.† t his is also very one sided. My belief is that if we are going to have a long lasting relationship with our business partner we have to compromise, and here we would be taking all most of the bourden of the business deal. Solution As already stated before, in order to create a long lasting relationship with our business partners and maximize profits we have to compromize. Chiquita Banana is trying to gain marketshare in Europe, so the best thing we can do with our business partners is to share the transportation burden and costs. Deliverd at Terminal (DAT) incoterm would be the best viable solution for Chiquita and our buyers. We can promise to deliver the product fresh, safe and sound to the following city ports: Gothenburg, Brighton, Skagen, Porto and Le Havre. We can accept all costs and risks (except for import clearance costs) and from each terminal they can send the bananas to their respective distribution centers or directly to the retailers. That is up to our business partners to decide. It is safe to say that we are taking most of the costs, since it is expensive to cross the atlantic with ships and maintain the fruit at a certain temperature to keep it fresh. But in order to have our buyers support, we have to go the extra mile. This strategy at the same time will speed up the process of internationalization and market share gain for Chiquita Banana. Works Cited European Union. Wikipedia. Wikimedia Foundation, 20 Oct. 2013. Web. 20 Oct. 2013 Economy of the European Union. Wikipedia. Wikimedia Foundation, 18 Oct. 2013. Web. 20 Oct. 2013 Economy of the European Union. Wikipedia. Wikimedia Foundation, 18 Oct. 2013. Web. 20 Oct. 2013. Intelligent Approaches to Achieving Pesticide-free Produce. N.p., n.d. Web. 20 Oct. 2013. CHAPTER 3 BANANA IMPORTING COUNTRIES AND TRADE POLICIES. The World Banana Economy, 1985-2002. N.p., n.d. Web. 20 Oct. 2013. Water: Charging Full Cost Can Encourage More Efficient Use. —. N.p., n.d. Web. 20 Oct. 2013. Chiquita.com Chiquita Organic Bananas: Organic Food. Chiquita.com Chiquita Organic Bananas: Organic Food. N.p., n.d. Web. 20 Oct. 2013. Europe Largest Banana Importer Worldwide. Europe Largest Banana Importer Worldwide. N.p., n.d. Web. 20 Oct. 2013. Chiquita.com Social Responsibility Is How We Conduct Business. Chiquita.com Social Responsibility Is How We Conduct Business. N.p., n.d. Web. 20 Oct. 2013. Chiquita Banana Sales Remain Weak in Europe. Chiquita Banana Sales Remain Weak in Europe. N.p., n.d. Web. 20 Oct. 2013 Chiquita Brands International. Wikipedia. Wikimedia Foundation, 20 Oct. 2013. Web. 20 Oct. 2013. Banana. Wikipedia. Wikimedia Foundation, 20 Oct. 2013. Web. 20 Oct. 2013. Martin Stott. Iceland: Europe’s Biggest Producer of Bananas. N.p., n.d. Web. 20 Oct. 2013. Economy of the European Union. Wikipedia. Wikimedia Foundation, 18 Oct. 2013. Web. 20 Oct. 2013.

Main purpose of job design

Main purpose of job design The main purpose of job design is for quality, speed, dependability, flexibility, cost, health and safety. This is the way to achieve greatness in conducting their working style and working techniques. Globalization is claimed that it will help in increasing the economic prosperity and opportunity in the developing the world. Globalization will help the company to gain more profit and a lot of advantages. Not only profit and advantages can be gain, globalization will also have its own disadvantages. Strategy formulations include the materials in making the product, where is the product being manufacture and who is producing the product. This is the strategy to improve the needs and quality for the customer. Borrowing technology from apparel manufacturers is also one of the company strategies. Process of manufacturing the product will also help in maintaining the quality; follow the newest technologies and trend. This will help in saving the cost and fulfil the customer needs. Shoe manufacturing processes and the key factors in the design of products and services for shoes are covered in this assignment. Shoe manufacturing sequence and the system of the manufacturing process will be discussed in detailed. The key factor of designs of shoes product which includes the shoe insole and sole portion and various type of service provided in shoe manufacturing including the after sales services are presented in this assignment. Besides, discussion and elaborating of quality planning and quality control processes in achieving high performance products and services for company. There are some different quality planning for the production and the quality control for New Balance such as applying some ISO quality standard as a prove for the company. ISO 9000 is the series of quality standard which reflecting the importance of quality and reliability. Quality and costing is related to each other, have a good quality product only can make the company financially strong but it also cannot be archived without the help from high technology apparel. The time was a profit for the company; we need high technology machineries to increase the amount of products with greater and stable quality. Last section of this assignment, describe about the profit that the company earned throughout the years since it was taken over by the current chairman, Mr. James S Davis, based on the industrial analysis did by a company called DATAMONITOR and the Factsheet announced by the company itself at financial year 2010. Then we have a topic about the result to the company after the company ventured to new market in Asia, and some about the payback from the investment on technological machineries that the company had spent on. Introduction What is a job design? Job design is the principles and techniques to the humanization of work, improve satisfaction, improve quality and reduce employee problems. It is a process to achieve satisfaction and trust from consumer. What is globalization? Globalization is mean of interaction and integration among the people, companies, and governments of different nations. It is also a process driven by international trade and investment and aided by information technology. This process has effects on the environment, on culture, on political systems, on economic development and prosperity, and on human physical well-being in societies around the world. What is strategy formulation? Strategy formulation is a way of a company plan on its business strategy. Strategy formulation is vital to the well-being of a company or organization. This strategy has effects on the company which will bring benefits. What is the process to meet the customer needs and quality? It is mean by how the shoes are being produced. This process of making the shoes will help to follow the modern trend of making the product and save cost. Furthermore, we have mention clearly about example of quality control of New Balance such as the step of the quality check from raw material until final product. The definition of Total Quality Control (TQC) or Total Quality Management (TQM) was stated clearly here. The machines purchase from New Balance to increase their efficiency and control quality of their shoes. This helps New Balance develop better designs, improve quality, and innovate their process capabilities. To produce a good quality and precision part in a huge number and reduce worker was an aim of all manufacturing field company, but by using handmade work is hard to do so. The only way can do is through high tech machine, by this way not only can come out a quality less reject part, on the other hand together reduce worker and make company earn in good selling and save a lot in labour cost. This will make the company finance to be strong and the enemy of manufacturing field factory was the part that been produce reject and return from their customer, this will make the company lost a lot in the costing. Let us see what technology can help in manufacturing. New Balance Athletic Shoe, Inc. which is a privately held company that founded and based in Massachusetts in USA performance in finance. The company was first setup in 1906 as the manufacturer of arch supports and orthopedic shoes. Now the company is famous as the manufactures for running, hiking, tennis, basketball, cross training shoes, and variety of athletic apparel. The company is being well known as the only shoe manufacturer still based in USA that offering its products in a wide range of width size with high quality of craftsmanship, which generate billion of sales annually. According to the latest factsheet dated 2010, the company is making massive earnings after the business owner taking over and decided to be more focus. The owner also invested lot of money to upgrade the manufacturing plant with newer technology machinery. Until now, the latest record show that there was a total of $2.32 billion USD sales made in the financial year 2009, whereby $1.07 billion USD of annua l sales in USA, $1.65 billion of annual sales worldwide. Discuss the job design and method of work organisation employed by New Balance Corporation for both local and global market to remain competitive. Critically derive the advantages and disadvantages of going global. Job design purpose and objective is for quality, speed, dependability, flexibility, cost, health and safety. Job design is also mean by application of working principles and techniques humanization of work. This is the way of conducting their working style and working techniques. The aim of job design is to make sure and improved the job satisfaction of the company. Improved quality of product is an objective of design. New Balance Corporation is a company that stress on quality. New Balance is an athletic shoes company that mainly focus on performance rather than the outlook and style. The aim of job design is also to raise the productivity levels, challenge and responsibility of ones work. Example is the New Balance shoes come in a wide range of widths and sizes. The quality can be achieve because New Balance Company have their philosophy which is listen, learn and refine. Another method that New Balance Company uses is well-trained workers. The well train workers are train to perform different jobs and tasks. New Balance Company is creative by adapting to new technologies to shoemaking. The company also constantly give training to their employee in teamwork and technical skills so they can work by sharing and helping each other on the task to make sure everything done on time. Dependability is a job design method that New Balance Company stresses on. New Balance Corporation is a company that design and manufacture their product in the United States. Example of dependability is buyer or consumer will look into where the product is manufacture because consumer depend and trust product that are import from countries such as United States, Germany, Japan and others. Reduce employee problem is also one of the main purpose of job design. Job design is an aimed to reduce or overcoming job dissatisfaction and employee bad behaviour arising. Dissatisfaction and employee bad behaviour arising will cause the employee to make mistake. Once the employee make mistake then accident will happen and that will cause health and safety. Running shoes of new balance company is made United States. This is the culture where it produces close to the customers and also allows quick turnarounds on new design and order fulfilment. This is the flexibility of the company to fulfil the desire of customer to purchase the product. One of the method that New Balance Corporation is they refuse to hire superstars to endorse its product and this will also help to cut a lot of cost. Borrowing technology from apparel manufacturers is also one of the company methods. This will help the company to save money and also following the modern trend. Globalisation is claimed that globalization increases the economic prosperity and opportunity in the developing world. There are advantages of globalisation and also disadvantages on going global. Advantages of globalisation Staying in one country is not a good method to remain competitive, so the New Balance Corporation chooses to launch a strategy to distribute all over the globe. To gain more profit is a company aims. Profit can be gain by expand their products to all over the globe. Expand the products to worldwide will be a global marketing advantage. From the global business, New Balance Company can be advertised on the internet and customers can easily view and purchase wherever and whenever they want. Advertising in the internet is a good advantage for the global business. Increased sales are for sure under the advertising in the internet. Under the global marketing, higher profits can be earn and achieve. New knowledge and experience is also an advantage under the internet global marketing. Another advantages going global is jobs been created. Once the company invested in another country, the job opportunity created. Once there are jobs for people, the economy will run smoothly. Wealth can be ob tained under the global marketing and productivity can growth wider. Wealth can be obtained means that human is going to gain money and an easier lifestyle. When going global, business will not only depend on the existing market but it will also have wide scale market. This means that new markets and producing dynamic sales can be obtain easily. The brand can consistency maintains their brand image. When the consistency in brand image is achieved, the brand will became famous and popular. This will also bring to higher sales and profit. Besides that, good ideas will be gain under going global. Good ideas can be gain from any individual in the globe and that can lead to a better design. This will help to identify what consumer needs and wants for their product. Going global will also establish good relationship between countries. After establish good relationship between countries, free trade between countries also increases. Furthermore, the flexibility of corporations to operate ac ross borders increases. This will ensure the company to run their business smoothly and without difficulties. Disadvantages of globalisation Global marketing also have its disadvantages which is the difference of consumer response can be unpredictable. Some of the product might be selling fast and out of stock. Differences of consumer likes will cause the product to pile up and cannot be sold. Product that cannot be sold might go for a very cheap price and that might cause losses to the company. The disadvantage on internet marketing is when their product is promoted in the internet; they will have to compete with different type of brand and product development. Besides that, the disadvantages also include differences in consumer patterns such as needs and wants that is influence by their regional. Differences in legal concerns may also create conflict to the home market. Language barrier is a disadvantage on going global because different countries have their own languages and they might not understand English. There are also additional costs to set a website on the internet. Besides that, advertising and maintaining the website will also cost another sum of money. Another disadvantage on going global is the company will faces a lot of challenges and competitive environment. The company will face challenges from other brand that offer cheaper and quality product. Cultural problems are also a disadvantage for the globalization. This will endanger the age old cultures which have been followed religiously all over the world. There are many countries which would never agree when it comes to culture or religion. The influence of local cultures and tradition will slowly start to wear down when the migration become easy. Globalization will also increase the spread of diseases. Disease can be spread because of the increase in flow people. This will cause human to vulnerable to health issues. Conclusion is there are advantages and disadvantages of going global. Done by: Lai Kiat Xiang Observe the strategy formulation and processes to continuously improve to meet the customer needs, and quality at lower cost. Shoe is a type of footwear that protects and supports the foot. Running shoes or athletic shoes is different from the ordinary shoes. The rubber on athletic shoes helps to cushion the hard surfaces when running. The construction of athletic shoes is important in order to prevent injuries and giving a good balancing and support while running. Running shoes can be divided into two main sections which is upper covers the top of the foot and the sole. The two main sections can be divided into three which is insole, midsole and outsole. The process of the running shoe is starting at the front on the upper part is feather line. This is where the edge is form. The edge is form where the toe guard tip meets the bottom of the shoe. A single piece of material that gives shape to a shoe and forms the toe box is call a vamp. The vamp has an attachments some sort of a throat which it contains the eyestay and lacing section. Under the lacing section is the tongue. The tongue protects the foot from direct contact with the laces. Reinforcements are attached to the vamp along the sides of the shoe. There are two types of reinforcements. First, it is the saddle. The saddle is when it is sewn on the outside of the back of the reinforcements. The second type of the reinforcements is called an arch bandage where if it is sewn on the inside. Collar is a part where it is further towards the back of the shoe. Collar usually has an Achilles tendon protector at the top back of the shoe. The foxing shapes the rear end of the shoe and underneath there is a plastic cup which it is use to support the heel. The plastic cup which supports the heel is called the heel counter. Figure 1 Figure 1 above is showing how shoe is made. The first step as we can see from the diagram above is involving the die cutting. The shoe parts are cut in a cookie cutter fashion. The pieces that are cut will form the upper part of the shoe. The pieces will be stitched or cemented together and the upper part will be form. After the pieces were cemented, the upper will looks like a round hat rather than a shoe. This extra material is called the lasting margin. After that, lace holes will be punched out. After that, a last which is a plastic mould is use to fit the upper before the upper is cement with the insole board. The upper has to heat before fit on to a last. It is then both the upper and insole board is press together to get bond. Midsole and outsole is then cemented on to the upper. Before midsole and outsole is cemented to the upper, both of the outsole and midsole will have to be align and bond together. When the cement is cool, the shoe is removed from the last. The midsole is designed to absorb the shock and the wedge is designed to supports the heel. The insole which is arch support is located inside the shoe. Below is a sample of a completed running shoe. One of the strategies to improve to meet the customer needs and quality is by manufacturing some of its product in America. When the product is manufacture in America, trust of buyers will increase. The trust of buyers increase because America product is a trusted product compare to other countries. Example is whenever a product is being manufacture in China, consumer and buyers will think twice before purchasing the product. Besides that, New Balance has their own strategy formulation on their product which is their own technical innovations. The technical innovation is such as a blend of gels inserts, heel counters and a greater selection of sizes. Some people might have a larger foot and New Balance Company is producing a greater selection size of shoes. Quality control is one of the strategies by the New Balance Company. New Balance Company is producing a good quality of shoes because of the ingredients and materials in making their shoes. The ingredient is such as gel, air or plastic on making the midsoles. The inner side of the midsole is often made of firm material such as polyurethane (PU), ethylene vinyl acetate (EVA) or combination of them. This material is use in order to prevent overpronation of the foot. Polyurethane is used in the heel area and a very thin layer of ethylene vinyl acetate is used in the insole. Besides that, New Balance Company also uses investing in other countries as their strategy to get their customer needs. Once the company invest in that country, the customer will get the product easily and the goods dont have to be import from America. This will also cut the cost on the product. Borrowing technology from apparel manufacturers is also one of the company strategies to cut cost and still following the modern trend. Done by: Lai Kiat Xiang 3. Critically observe the shoe manufacturing processes and examines the key factors in the designs of products and services. In their manufacturing process line, its not only about manpower but also with the robotic machines. It is why New Balance also brings in the new technology from apparel manufacturers and spends $100,000 for every see-and- sews machines which able to produce a pair of shoes in 24minute compare with 3 hours use if in China and get high productivity with efficiency speed. Shoe manufacturing sequence Design for shoe sole n upper and provide material detail Create shoe sole mould to make exclusive sole and insole. Make a sample or prototype for testing. Have implemented on the product. Final products come out. Start production for shoe sole and insole. Cutting, sewing, lasting and finishing Quality control and delivery order. How to satisfy customizations on shoe manufacturing with systematically? A. Satisfaction fitting impact Materials: The Main reason should concern for good quality shoe is the shoe material. The relationship between suppliers and manufacturers must be good and both must be able to solve problems together and suppliers must fast react on the specific material orders. B1. Outlook customization The customization of shoes may include the upper material colours and outlook designs. If a manufacturing systems have a high capability to satisfy aesthetic customization that allow buyer choose their shoes colours, it must be a great set of coloured materials or the material can be dye the upper portion. B2. Shoe accessories Shoe accessories such as bows, decoration or any particular lace may add into the shoes to add to the standard station. C1. The materials are needed to satisfy transpiration or thermal request with much kind of different materials. C2. Due to various types of materials, technical could needs for particular stitching technique different by the standard way for the leather. It may needs a flexible stitching station which able to adapt to different typology. C3. If the insole production system have the capability to satisfy shock absorption of the production customization of the sole, it may needs more complex and right technique to realize a various set of shock absorption. State of the art technology is used to identify the right shape of human feet to custom orthotic foot bed. A typical scan of human leg will be tested and this let the manufacturer able to make the most comfortable orthotic insole. After inspected, cleaned, dressed and polished, heel socks, laces and the brand label will be added, then the QC (quality checked) will be approved and the shoes will be packed and ready to sell. After sales services also available from some shoes company. Method for doing an orthopaedic shoe lift Split the sole in half, add the material build up to your specified height, taper off correctly at the front, and then reattach the bottom of your sole. This method ensures an aesthetically pleasing look as well as being very comfortable and unnoticeable. Add a shoe lift and build up to the full length of the sole. This is the correct way to do it and all of shoe lifts are done this way unless specified otherwise. Why need a build up of the sole, but not just use an insole Insoles are bad for foot when used for this purpose and can cause problems in back. The correct and safe way is to have a build up. How high of a shoe lift can build? There is corrected leg length discrepancies for patients as high as 6 inches and are not limited to that. Any shoe can add shoe lift? Any shoe with a full length concrete sole will take to a shoe lift nicely, and shoe manufacturer work with running shoes, dress shoes, work and hiking boots, and golf shoes too. Charge for shoe lifts? Cost starts at $39.99 for a half inch and an additional $14.99 for every quarter inch thereafter. There are additional charges for harder to split soles like the ones in boots and golf shoes. Done by: Wong Yng Chung 4. Discuss and elaborate the necessity of quality planning and quality control processes in achieving high performance products and services for the company. Quality control for New Balance can be: Dimensions of sole and insole Dimensions of various shoe size Colour, pattern and designs Material of the shoe Elasticity/durability of the shoe Life time of the shoe Quality check from professional Remain the shoes quality for different production line Reliability of shoes box packaging for delivery. Solid, long term partnership with trustable suppliers. Ensuring in-store safety and quality New technology to improve the effectiveness and quality of production. Total Quality Control (TQC) or Total Quality Management (TQM) refers to quality control beyond the sustaining of quality. These two concepts may lead to continual increases in quality. Dr. Kaoru Ishikawa, recipient of many awards, including the Deming Prize, Total Quality Control as a system of inventing and implementing quality technologies into various departments of a company engineering, production, sales and service all this is purposely for satisfying customers. He stated that viewed chronologically, TQC is only the first stage of Companywide Quality Control (CWQC). CWQC incorporates quality function deployment (QFD), where as TQC does not. QFD is a design procedure that introduces quality control in product development. It is a formal mechanism that guarantees the comment of the customer is heard throughout all the phases of manufacturing a product or providing a service. As Dale Besterfield stated in his book Quality Control, the deliverance of a quality product or service requires the responsible integration of all the firms departments such as marketing, product engineering, purchasing, manufacturing engineering, manufacturing, and inspection and testing, packaging and shipping, and customer service. TQC is far more than sustaining quality, as it may include control systems, employee relations and organizational behaviour, statistical process control, and Japanese management techniques. Quality control techniques and standards, affecting almost all aspects of business, have now been adopted at national and international levels. The Malcolm Baldrige National Quality Award exemplifies the former. President Ronald Reagan signed the Malcolm Baldrige National Quality Improvement Act on 20th of August 1987. The act was the culmination of a national campaign to improve the quality of goods and services in the United States. The award represents the highest level of recognition that an American company can receive. On an international level, the ISO 9000 series of quality standards was first published in 1987. These standards reflect the importance of quality and reliability as critical factors for achieving and maintaining worldwide competitive advantage. Another example is the international environment management standard, ISO 14001. Companies worldwide use this standard as a blueprint to develop and refine internal environmental management systems. New Balance purchased 70units see-and- sew machines in 1 short and set up on machine shops to grind the 30 templates need for a typical shoe. Each set of templates took about 1 week, but they manage to make their workers to produce a pair of shoes in 24minute compare with 3 hours use if in China and get high productivity with efficient speed. High salary paid for their workers such as well-trained employees are able to make $14 an hour. All of these well-trained employees can be perform well and they are performing half a dozen different jobs and switching task every few minute. The efficiency of the manufacturing has been increase. Every person of them able to operate computerised sewing equipment and automated stitches that of 20 peoples work. New balance corporate also remain competitive at home by introduce new technologies to shoe making creatively. Constantly training is also provided for their employees either in teamwork or technical skills to improve their employees quality. Firstly, employees start with 22hours of classroom training on teamwork and get constant training on the factory floor. Then they will work in teams of five or six, sharing task and helping one another until make sure everything get done. In this teamwork function, many ideals about improvement of process will be come from shop floor workers. In their manufacturing process line, its not only about manpower but also with the robotic machines. They also bring in the new technology from apparel manufacturers and spend $100,000 for every see-and- sew machines. The most impressive part is they purchased 70units in 1 time and set up on machine shops to grind the 30 templates need for a typical shoe. Each set of templates took about 1 week, but they manage to make their workers to produce a pair of shoes in 24minute compare with 3 hours use if in China. Labour cost per shoe is $4 hour in Maine compare to $1.30 in China, it is a range of $2.70 for every shoe which is 4percent more from the selling price of $70. But good salary paid is worth-able when they get high productivity with efficient speed. Investment time on the manufacturing process helps New Balance develop better designs, improve quality, and innovate their process capabilities. By the way, if it outsourced all of its production then this would cause the company to suffer lost financially. Done by: Wong Yng Chung 5. Carefully observe how the reduced-quality product would affect the company financially. Discuss the financial analysis to justify the use of technology in the shoe manufacturing operation. For a company the quality of product is very important to convince customer to trust and buy their product, it totally affect companies financial once the product that produce rejected and returned. The cost of transport will be charge to company for the return part. Besides that, normally reject part will cause line down if the part very urgent to support to the end customer, means that the cost will to be charge to our company account due to our reject part. When the reject part was returned, company have to arrange manpower to rework for the part and extra costing will be count for the rework base on how many hours needed to complete the reject batch. If unfortunately the reject bath cannot rework it have to be scrap, means that extra issue cost will be needed for the raw material besides that production have to be rearrange to rebuild for the reject quantity. Once reject part was found internally, the machine have to be stop and realignment or resetting to make sure come out part will be in good quality. On the other hand, some time it will take one or half day to refitting or resetting regarding to the reject defect, This will cause no output for the day and fail the shipment for that day. Delay shipment also will cause penalty by quantity not enough for the customer. To come out a quality product for new balance, a modular manufacturing (teamwork) system were introduced. With this system it come out a better quality control and more efficient production, this system was improved with associates trained on more than one job in the factory, which meant a more varied days work and tighter quality control for the product. For the year 1991, production only can run around 2000 3000 pairs of shoes in a week and steadily increased to 4771 pairs of shoes per week by 1993 and continued increased to 7403 pairs of shoes by year 1996 and to 9787 pairs of shoes by 1998. The factory and finally broke the one million pair of shoes per year barrier in 2003. [11] To produce big amount quantity and quality of shoes in a day, we need help from the technology and impossible to produce big amount and precision part by human. For example by using the inversion type rubber shoe-mould finalizing machine, it was a professional shoe making equipment which integrates the vulcanization, stitching and finalizing all process can be done by it and was fully function of automatic program control can save a lot of labour cost. Besides that it was a control by hydraulic pressure system it can keep constant the temperature, deflate, draw pattern and also control time automatically. The adoption of the mechanical connecting bar structure was to ensure no split of mould and degumming phenomenon during the vulcanizing process. Because of the machine is inversion type, the shoes surface can be kept clean, high quality jackboot and other military shoes also can be produce by it. This is the advantage of the technology and help company to save lots of labour cost an d produce quality product and some of the process is impossible can be reach by human being.[12] Besides that in the shoes mould technology with a precision mould it can produce two pair of shoes in a short cycle time compare with a handmade, presently of new moulding technology which can reduce of the cycle time and increase in a number of cavities from two to four, this had been shown that the production efficiency has been improved with the help of the new improved shoes mould design for longer mould life and better quality parts, besides that by improved the cooling system of the mould gate and separate core inserts it used to improve ventilation, reduced thickness of the part without any compromise on quality. By this new technology it allow the significant cost saving intelligence, process innovation, increase productivity, the preventive maintenance qualit

Essay --

When it comes to anthropological theories, it is hard to prove or disprove them because everyone has different experiences in their lives within their different cultures that contribute to their opinion on that theory. I believe this is true with the theory of cultural relativism. My experiences within my own culture and the beliefs of my culture have led me to both agree and disagree with different aspects, or lack thereof, of cultural relativism. I believe there exists a duality within the theory of cultural relativism, a duality that I am familiar with and that has become a significant part of my culture. I am from the Twin Cities in Minnesota. The â€Å"Twin Cities† refers to Minneapolis and St. Paul. Only divided by a river (or in some cases, just a street), these cities are of equal, yet different importance in Minnesota culture. My experiences spending time in the two cities have led me to live in duel cultures. While many people live in a duality of cultures through th eir ethnicity, I identify with duel cultures based on geography. My experiences in both Minneapolis and St. Paul contribute to my ambivalence regarding cultural relativism. In Anthropology, there is a gray area when it comes to generalizing about cultures, because we all come from different ones. The idea of duality is a familiar one with which I can apply to my own life and my own culture, as well as to the well-known anthropological theory that tries to find an answer to the question of what culture is. The cultural relativism principle acknowledges that there should be a respect between cultures. This comes from the point of the theory that tries to â€Å"avoid making value judgments about the beliefs and customs of the people they [anthropologists] study, even tho... ...as well as understand it. Culture is gray; there is no black and white. There are many aspects that come into play in the importance of culture, such as political economy. Being able to maintain my culture here in Los Angeles has become more important to me after moving from Minnesota. Just because I am not geographically in the Minnesota anymore doesn’t mean I feel any less Minnesotan. It is also important to overcome the stereotype of knowing everything about a culture because a lot of the time, and in my personal experience, I am just a piece of the puzzle. This is especially true when it comes to the culture of a state. Therefore, the duality that I believe exists in this idea of cultural relativism has proved my ambivalence toward it due to my experience living in a culture where aspects of both the principle of cultural relativism and its criticisms are true.

Marijuana Vs Tobacco Essay -- Compare Contrast Smoking Weed Cigarettes

Marijuana Vs Tobacco Nowadays there is a big dilemma to whether legalize marijuana or not and whether marijuana is really a lot more dangerous than tobacco. There are big differences between the two of them, but there is, without any doubt, one that has a lot more negative effects on the human body and the human brain than the other. Due to research we can compare them and conclude which one is worse. Marijuana is a green, brown, or gray mixture of dried, shredded leaves, stems, seeds, and flowers of the hemp plant (Cannabis sativa). Cannabis is a term that refers to marijuana and other drugs made from the same plant. Other forms of cannabis include hashish, and hash oil. All forms of cannabis are mind-altering drugs (Zimmer and Morgan 1). The main active chemical in marijuana is THC (delta-9-tetrahydrocannabinol). Short-term effects of marijuana use include problems with memory and learning, distorted perception, difficulty in thinking and problem solving, loss of coordination, increased heart rate, and anxiety (Zimmer and Morgan 1-2). Marijuana is usually smoked as a cigarette (called a joint) or in a pipe or â€Å"bong†. Marijuana has also appeared in blunts, which are cigars that have been emptied of tobacco and refilled with marijuana, sometimes in combination with another dru... .... Works Cited Edell, Dean. â€Å"Comparing cannabis with tobacco†. 22 September 2003. BMJ Volume 327, pp 635-6. Howard, Geese. â€Å"Cigarrettes vs Marijuana.† Digg 23 September 2006 Legalization of Marijuana. 10 February 2008. Tashkin, Donald, Francis Young and Louis Gagnon. Marijuana less harmful to lungs than Cigarrettes. Medical Post. 6 September 1994. What is Tobacco? Health Promotion Services, Vaden Health Center, Stanford University. February 2004. Zimmer, Lynn and John P. Morgan. Marijuana myths & Marijuana Facts: A Review of the Scientific Evidence. August 1997.